电商平台“二选一”的法律规制

Legal regulation of exclusive choice for E-commerce platform

电商平台巨头实施“二选一”行为打压竞争对手的现象十分普遍。“二选一”行为本质上属于一种限定交易,不仅损害互联网市场公平竞争秩序,也侵害到经营者与网络用户的合法权益。由于《反不正当竞争法》规制范围狭窄、《反垄断法》适用门槛高、《电子商务法》条文存在适用模糊之处,导致“二选一”行为屡禁不止。因此,有必要扩大《反不正当竞争法》规制范围,使《电子商务法》与《反垄断法》协调适用,引入相对优势地位理论并激活公益诉讼制度,从法律制度层面对“二选一”霸权行为有效规制,使互联网经济健康有序发展。

The phenomenon that e-commerce platform giants implemented the exclusive choice to compete with other platforms is very common.The exclusive choice is essentially a restrictive transaction,which not only damages the competition on Internet market,but also infringes the lawful rights and interests of managers and users.Due to the narrow regulatory scope of the Anti-unfair Competition Law,the high application barrier of the Anti-monopoly Law,and the unsuitable application of e-commerce law,the exclusive choice has not been prohibited.Therefore,it is necessary to expand the regulatory scope of the the Anti-unfair Competition Law,coordinate the application of the e-commerce law and the Anti-monopoly Law,introduce the theory of abuse of comparative advantage and activate the public interest litigation.The effective regulation of exclusive choice should be made,so as to improve Internet economic development soundly.