从社会化视频媒体看西方人眼中的中医文化——以YouTube为例

Traditional Chinese medicine culture in the eyes of westerners from the perspective of social video media——Take YouTube as an example

随着中国文化“走出去”战略的实施,越来越多的西方国家开始接受中医文化,中医文化走向世界已成为必然趋势,提高中医文化传播效果也迫在眉睫。YouTube这样的全球社交媒体正逐渐成为国际文化推广传播的重要力量,对中医文化在YouTube上的传播进行分析,将有助于了解国际受众对中医文化的认识。

s:With the implementation of the“promoting Chinese culture to the world”strategy,more and more western countries begin to accept the culture of traditional Chinese medicine.It has become an inevitable trend for traditional Chinese medicine culture to enter the world,and it is urgent to improve the effect of the dissemination of traditional Chinese medicine culture.Global social media,such as YouTube,are becoming increasingly important forces in promoting international culture.This study attempts to analyze the frequency,content and popularity of traditional Chinese medicine culture on YouTube in order to understand the how international audiences view traditional Chinese medicine culture and make some suggestions to improve the promotion of traditional Chinese medicine culture in the whole world.