澳大利亚《体育外交2030》研究及启示

Research and Enlightenment of Sport Diplomacy 2030 of Australia

体育外交被广泛认为是一种可以打破文化障碍的通用语言,是国家外交战略谋求核心利益的重要工具之一。澳大利亚《体育外交2030》从政治、经济、文化与社会4个战略领域共同实施,将体育外交上升为国家战略,以《体育外交2015—2018》为借鉴与优化的基础,将体育赛事作为多边外交的主要窗口,并制定了三大体育外交蓝图。通过回顾、梳理我国体育外交发展概况,指出尚存在对体育外交作用认识不足;传播手段单一,民间体育交流活力不足;体育外交人才缺乏,国际话语权较弱;体育外交助推体育产业的引擎作用尚不充分等问题。提出,以体育强国战略为契机,构建体育外交战略体系;转变体育外交理念,激发民间体育外交活力;以“一带一路”为战略平台,利用赛事建立体育外交窗口;推动体育外交人才智库建设,提升国际体育话语权;以体育外交为引擎,大力发展体育产业的建议,以促进我国体育外交实践发展。

Sports diplomacy is widely regarded as a common language that can break the cultural barriers,and is one of the important tools for the national diplomatic strategy to seek core interests.Sports Diplomacy 2030 of Australia has been implemented from four strategic areas of politics,economy,culture and society,which has upgraded sports diplomacy to a national strategy.Based on Sports Diplomacy 2015—2018 as a reference and optimization basis,it has taken sports events as a main window of multilateral diplomacy and formulated three major sports diplomacy-planning blueprints.This paper points out that there are still some problems in sports diplomacy of China by reviewing and combing the development of it.There is still a lack of understanding of the role of sports diplomacy.The means of new media communication is single and the vitality of folk sports communication is insufficient.There is a lack of sports diplomats and weak international discourse power.The role of sports diplomacy in promoting sports industry is not enough.It is suggested that the strategic system of sports diplomacy should be constructed by taking the strategy of sports power as an opportunity.It is necessary to change the cognitive concept of sports diplomacy and stimulate the vitality of non-governmental sports diplomacy,and to take the“the Belt and Road Initiative”as the strategic platform to establish a sports diplomacy window.Construction of think tanks for sports diplomacy talents should also be promoted to enhance the power of international sports discourse.With sports diplomacy as the engine,it is also suggested to develop sports industry vigorously in order to promote the development of China’s sports diplomacy practice.