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“新零售”模式下的图书馆文化阅读服务实证研究--以长春市图书馆为例 被引量:3

An Empirical Study of Library Cultural Reading Service under the New Retailing Model:Taking Changchun Library as an Example
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摘要 [目的/意义]"新零售"模式的出现,用户行为线上+线下的无缝融合态势形成了新兴业态圈,满足信息用户需求是图书馆发展的不竭动力。图书馆应用"新零售"模式开展文化阅读服务,能够建立满足用户需求的现代化文化阅读供需体系,实现图书馆传统服务模式向供给侧的创新服务模式改变。[方法/过程]基于信息生命周期管理理论,从系统的角度分析了图书馆"新零售"文化阅读服务模式的构成要素、运行机理及应用方向,在理论建模的基础上以长春图书馆"惠阅·文化菜单"的服务框架及运行效果为案例进行实证研究,并探讨图书馆"新零售"文化阅读服务模式的发展趋势。[结果/结论]"新零售"模式与图书馆文化阅读服务的融合,是一种可行的创新服务模式,能够在大幅度提升用户需求与满意度的同时,提升图书馆声誉、优化业务流程、提高服务效能。 [Purpose/Significance]The emergence of a"New Retail"model and the seamless integration of online andoffline user behavior has formed a new business industrial circle.Satisfying the needs of information users is the inex-haustible motive force for the development of libraries.The library adopts the"New Retail"mode to carry out culturalreading service,which can not only establish a modern cultural reading supply and demand system to meet the needs ofusers but also finally realize the transformation from traditional service mode of the library to the innovative servicemode on the supply side.[Method/Process]Based on the theory of information life-cycle management,the paper triesto,from the systematic perspective,analyse on the component elements of the service mode,operation mechanism andapplication direction of the"New Retail"cultural reading of the library;Besides,on the basis of theoretical modeling,the author chooses the service framework of"Huiyue Cultural Menu"applied in Changchun Library and its operationeffect as a study case to explore the development trend of the"New Retail"cultural reading service mode of the library.[Result/Conclusion]The integration of"New Retail"mode and library culture reading service is a feasible innovativeservice mode,which can greatly improve user needs and satisfaction,meanwhile,enhance the reputation of the library,optimize business processes and improve service efficiency.
作者 李菲 常盛 柯平 Li Fei;Chang Sheng;Ke Ping(School of Political and Law,Changchun Normal University,Jilin,130032;Changchun Library,Jilin,130021;Business School of Nankai University,Tianjin,300071)
出处 《情报资料工作》 CSSCI 北大核心 2020年第3期89-96,共8页 Information and Documentation Services
基金 国家社会科学基金重点项目“基于绩效和成效集成的公共图书馆评估理论与评估标准创新研究”(项目编号:19ZDA050) 长春师范大学社科项目“均等化视域下社会力量参与图书馆公共文化服务模式研究”(项目编号:[2018]013) 吉林省文化和旅游厅课题“新媒体数字环境下阅读生态环境建设研究”(项目编号:WK2018C140)的研究成果。
关键词 “新零售”模式 文化阅读服务 图书馆 长春市图书馆 new retail mode cultural reading service library Changchun Library
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