媒体变革:草原文化对外传播的时代机遇与对策研究

Media Transformation:The Epoch Opportunities and Countermeasures of Grassland Culture Dissemination

进入21世纪,媒介发生千年未有之巨变,媒介变革对文化产生了深刻的影响,特别是给民族文化对外传播带来了前所未有的机遇。如何适应新形势、新要求,探索民族地区文化改革发展的新路径,如何推动草原文化"走出去",提升草原文化的传播力和影响力,需要我们从媒体变革和文化建设两个维度进行综合思考,需要我们抓住草原文化转型发展这个核心,把握媒体变革这个时代机遇,脚踏实地、改革创新,不断推动民族文化建设向更高层次发展,不断拓展民族文化的传播力、提升民族文化的影响力。

The 21 st century has witnessed the most remarkable media reforms in the past few centuries,which has had a profound impact on ethnic culture,creating more unprecedented opportunities to make the ethnic culture more popular.To adapt to the new situation and new requirements,to explore the new path of cultural reform and development in ethnic areas and to promote the grassland culture"going out"and enhance the spread and influence of grassland culture,we need to think comprehensively from the two dimensions of media reform and cultural construction.We need to seize the core of grassland cultural transformation and development.We also need to grasp the opportunity of media reform and innovate down-to-earth.What is equally required is to promote the development of ethnic culture to a higher level with the aim to improve its popularity and influence.