隐元的传播智慧与黄檗文化的兴盛

The Spreading of Yin Yuan's Wisdom and the Flourishing of Huangbo Culture

明末清初,时局剧变,以海商为主体的华侨华人出于应对德川幕府禁绝天主教的政策,邀请隐元等国内禅僧东渡日本,主持唐人寺院,这成为黄檗文化弘播日本的关键。隐元东渡之所以能兴盛黄檗文化,应归功于他的传播智慧。其一,以人弘道,着力于传播队伍的持续凝聚。其二,以文载道,善于发挥文字著述的媒介作用。其三,标榜正统,注重品牌特色的打造与传承。其四,借力上层,巧妙利用国王大臣的崇信与护持。

At the end of the Ming Dynasty and the beginning of the Qing Dynasty,the situation changed dramatically.In response to the Tokugawa Bakufu's policy of banning Catholicism,the overseas Chinese,with the sea merchants as the main body,invited some domestic Zen monks such as Yin Yuan to visit Japan and preside over the temples established by the overseas Chinese,which became the key to spreading Huangbo culture in Japan.The reason why the eastward migration of Yin Yuan was conducive to the flourishing of Huangbo culture lies in the spreading of his wisdom.First of all,man is the creator and carrier of culture as well as the main body of communication activities.Huangbo culture focused on the continuous cohesion of the communication team.Secondly,Yin Yuan was adept at citing quotations in his preaching.Huangbo culture was good at giving full play to the media role of writing.Third,Huangbo culture projected itself as the the representative of such culture and paid attention to the creation and inheritance of brand characteristics.Fourth,Huangbo culture managed to win the trust and support of the king and his ministers.