新媒体时代社会思潮在高校的传播机理及有效引导

Study on Effective Guidance and Spreading Mechanism of Social Thoughts in New Media Age in Colleges and Universities

高校是社会思潮传播的重要领域,新媒体环境使高校引领社会思潮迎来了机遇,但也提出了新的挑战。作为意识形态工作的前沿阵地,高校要提升对网络社会思潮的有效引领,应深刻了解新媒体环境对社会思潮在高校传播的影响机制及其传播规律,在此基础上从强化主流意识的有效引领、推进社会思潮的内容治理、培养舆论引导的意见领袖、创新思想教育的网络平台、培育天朗气清的网络生态五方面下功夫。

Colleges and Universities are the main fields for the communication of social thoughts.New media environment provides opportunities as well as new challenges for colleges and universities to guide the social thoughts.As a frontier of ideological work,colleges and universities should study thoroughly the influential mechanism and the spreading rule of social thoughts in the case of new media environment.On this basis,five aspects should be strengthened,including the reinforcement of effective guidance of dominant ideological work,the promotion of content governance of social thoughts,the cultivation of opinion leaders in the guidance of public opinion,the innovation of Web-based platform for ideological education and the development of clear and clean ecological network.