双元价值平衡与社会企业创业策略——基于创业者身份视角的多案例研究

Dual Value Balance and Entrepreneurial Strategy of Social Enterprises——A Multi-Case Study Based on the Entrepreneur's Identity

社会创业者双元价值内在逻辑冲突对于初创期社会企业发展的影响尤为关键。本研究以12个已经具有相对完善治理结构的社会企业创业者为研究对象,基于内在双元冲突视角,采用探索性多案例研究方法,提炼社会创业者角色身份和价值身份两个关键要素,探究单一型、混合型、平衡型社会创业者在社会创业意图、机会识别、信息反馈等方面的策略,并从社会创业价值平衡的相对平衡性、绝对强度两个维度,分析不同类型的社会创业者如何构建双元价值平衡模式。研究结论不仅为社会创业的多元选择和策略提供了解释依据,而且为社会创业者的创业路径提供了理论框架。

The internal logic conflict of social entrepreneurs'dual value is particularly critical to the impact of social enterprise development in the initial stage.Based on the inherent dual conflict perspective,it took 12 social enterprise entrepreneurs who had a relatively perfect governance structure as research object,adopted an exploratory multi-case research method,and refined the two key elements of the role and value identity of social entrepreneurs.And,it studied the strategies of single,mixed,and balanced social entrepreneurs in terms of social entrepreneurship intentions,opportunity recognition,and information feedback,furthermore it analyzed how different types of social entrepreneurs constructed a dual value balance model from two dimensions of the relative strength and absolute strength of social entrepreneurship value balance.The research conclusion not only provides an explanation basis for the multiple choices and strategies of social entrepreneurship,but also provides a theoretical framework for the entrepreneurial path.