产业融合视域下辽宁省体育与文化产业协同发展对策研究

Research on the coordinated development of sports and cultural industries in Liaoning Province from the perspective of industrial integration

运用文献资料、专家访谈等研究方法,对基于产业融合视域下辽宁省体育产业与文化产业协同发展的现状、融合机制、协同模式进行调查研究.研究发现,辽宁省体育产业与文化产业协同发展的融合趋势不明显,缺少促进产业融合的有效机制以及内外部驱动力,协同模式较为单一.在此研究基础上,根据辽宁省体育产业与文化产业的现阶段特点,提出了品牌赛事、休闲体育、社区体育等融合发展模式,从制定产业融合相关政策规范、培养复合人才、建立体育文化产业示范区三方面为辽宁省体育产业与文化产业的协同发展提出相应对策,进而为辽宁省体育与文化产业更有效的融合与协同发展提供一些理论依据.

Based on the perspective of industrial integration, this paper uses the research methods of literature and expert interviews to investigate the current situation, integration mechanism and cooperation mode of the collaborative development of sports industry and cultural industry in Liaoning Province. After the research, it is found that the current trend of the integration of sports industry and cultural industry in Liaoning Province is not obvious, and there is a lack of effective mechanism and internal and external driving force to promote industrial integration, so the mode of coordination is relatively simple. On the basis of this research, according to the current characteristics of sports industry and cultural industry in Liaoning Province, this paper puts forward the integration mode of brand events, leisure sports and community sports, and puts forward corresponding countermeasures for the coordinated development of sports industry and cultural industry in Liaoning Province from three aspects: formulating relevant policies and norms of industrial integration, cultivating composite talents, and establishing demonstration area of sports and cultural industry Liaoning Province sports and cultural industry more effective integration and coordinated development to provide some theoretical basis.