博弈论视角下中俄跨境电商与跨境物流协同发展研究

Research on the Coordinated Development of Cross-border E-commerce and Cross-border Logistics Between China and Russia from the Perspective of Game Theory

俄罗斯跨境电商市场广阔、潜力巨大,随着“一带一路”建设的逐步推进,两国间的贸易合作也进一步加强。探讨中俄跨境电商与跨境物流的协同发展有助于提升产业间的效率,破解产业间的壁垒。文中首先梳理了中俄跨境电商与跨境物流的现状;其次,构建跨境电商与跨境物流博弈收益矩阵;最后,通过分析其收益的影响因素,对两者的协同发展给出了建议。

Russia's cross-border e-commerce market is vast and has huge potential.With the gradual promotion of the“the Belt and Road”strategy,trade cooperation between the two countries has been further strengthened.Discussing the coordinated development of cross-border e-commerce and cross-border logistics between China and Russia will help to improve the efficiency of industries and break down barriers between industries.This paper firstly sorts out the current situation of cross-border e-commerce and cross-border logistics between China and Russia,then constructs the game income matrix between cross-border e-commerce and cross-border logistics,and finally gives some Suggestions on the collaborative development of the two by analyzing the influencing factors of their income.