新零售背景下农产品冷链物流配送模式研究

Research on Cold Chain Logistics Distribution Mode of Agricultural Products underthe Background of New Retail

在新零售背景下,农产品冷链物流行业正蓬勃发展。文中以广东省为例,探索农产品冷链物流配送的模式。首先,从广东省农产品冷链物流的发展状况着手,积极探索广东省农产品冷链物流建设体系;其次探索了现存的四种农产品冷链物流配送模式,剖析其中存在的主要问题,并从政府实施积极的宏观调控、研发先进的制冷设备、扶持农产品冷链物流龙头企业、协调农产品冷链物流运输配送主体四方面提出解决对策。

Under the new retail background,the cold chain logistics industry of agricultural products is booming.This article takes Guangdong Province as an example to explore the cold chain logistics distribution model of agricultural products.First,starting from the development status of cold chain logistics of agricultural products in Guangdong Province,actively explore the construction system of cold chain logistics for agricultural products in Guangdong Province.Second,this article explores the four existing cold chain logistics distribution models for agricultural products,and analyzes the cold chain logistics and distribution of agricultural products.Major problems such as incomplete facilities,the urgent need to improve the cold chain logistics and transportation business,the excessive cost of logistics settings,and the fact that the cold chain logistics and transportation system for agricultural products have not yet been established.The government has implemented active macro regulation and control,developed advanced refrigeration equipment,and supported agricultural products.Leading companies in cold chain logistics and coordinating the main body of cold chain logistics transportation and distribution of agricultural products propose solutions.