电子商务背景下农村物流建设的机遇与挑战

Opportunities and Challenges of Rural Logistics Construction in the Context of E-commerce

发展电子商务是推动农村发展、助力脱贫攻坚和乡村振兴的重要手段。近年来,我国农村电子商务快速发展,引发农村用户生活方式新变革,也成为当前农村经济发展的新增长点。同时,对我国农村产业链升级,农村物流的发展提出了新的要求。文中着重分析农村电商发展对农村物流产生的机遇与挑战,并提出农村物流发展的主要策略。

Developing e-commerce is a key measure to promote rural development,and helps to tackle poverty and revitalize rural areas.During recent years,the rapid development of rural e-commerce has triggered new change of rural users’life-style,has become a new growth point of rural economic development,and raises new requirements for the upgrading of rural industrial chain and the development of rural logistics.This paper focuses on the opportunities and challenges of rural logistics brought by the development of rural e-commerce,and puts forward the main strategies for rural logistics development.