面向阅读推广的公共图书馆文创产品开发研究

Research on the Development of Cultural and Creative Products in Public Libraries for Reading Promotion

文章在分析公共图书馆文创产品内涵的基础上,进一步界定阅读推广主题文创产品范围并阐释其积极意义。通过对国内外文化单位阅读推广主题文创产品的调查、梳理和归纳,将产品类型分为:服装类、文具类、饰品类、生活用品类和文娱用品类;文化创意包括:书籍形象和阅读标语、书籍作品和内容融合、阅读活动和用户体验。在综合解析阅读推广主题文创产品的类型和创意之后,立足公共图书馆的视角,从"馆藏资源和经典文学的阅读文化元素提炼""文学作品文化性与产品功能性的创意融合""融入游戏趣味性和阅读文学性的娱乐文创产品""文创产品开发与阅读推广活动的深度结合"四个方面提出公共图书馆阅读推广主题文创产品的开发策略。

Based on the analysis of the connotation of cultural and creative products of public libraries,this paper defines the scope of reading promotion products and explains their significance.After the research of the cultural and creative products for reading promotion in cultural institutions at home and abroad,it categorizes these products into clothing,stationery,accessories,daily necessities and entertainment products,as well as innovative methods and elements for reading promotion.It then puts forward the development strategies of reading promotion and its related cultural and creative products,including"drawing promotional elements from library resources and classics reading","creatively integrating the cultural connotation and commercial function of literature works","developing products that combine fun and literature",and"deeply integrating product development with reading promotions".