关联理论下网络英语新闻标题的语用功能研究——以China Daily为例

A Study on Pragmatic Functions of Network English News Headline s'Based on Relevance Theory:The Case of China Daily

在网络碎片化阅读时代,网络英语新闻标题突显出其特殊的语言使用特点和语用功能。关联理论的明示—推理过程是新闻标题撰写者和受众之间的交际过程,其中语境效果和推理付出的努力是达到最佳关联的两个函数变量,网络英语新闻标题的交际意图就是达到最佳关联,实现传播效果。

At the times of network reading on smart phones,network English news headlines highlight some spectacular language characteristics and pragmatic functions.The ostensive-inferential process in Relevance Theory is a communicative process between journalists and readers.Contextual effects and processing effort are a m atter of degree to attain the optim al relevance.The communicative intention of network English news headlines is to obtain the optimizer so as to achi eve its communication effects.