融媒体时代少儿期刊发展路径探索——以《阅读》杂志办刊实践为例

On the Development Path of Children's Periodicals in the Era of Media Integration:a Case Study of the Practice of Reading

日新月异的科学技术,深刻影响了社会的各方面。近年来,少儿期刊积极应对传统媒体的生存危机,加快数字化融合,出现了逆势上扬的态势。面对融媒体时代的挑战,少儿期刊必须坚持立德树人,加强质量建设,创新服务模式,出精品,创品牌,善融合,用工匠精神打造定位精准、形式活泼的优质读物。

The rapid development of science and technology has a profound impact on all aspects of society.In recent years,children's journals actively respond to the survival crisis of traditional media,accelerate digital integration,and appear a trend of rising against the trend.In the face of the challenges of the era of media,children's periodicals must adhere to morality,strengthen the quality construction,innovate the service mode,create high-quality products,create brands,and be good at integration,and use the spirit of craftsman to create high-quality books with high content,accurate positioning and lively form.