Nature期刊论文使用量的跨语种平台比较分析

Usage Comparison of Nature Journal Articlesin Cross-language Platforms

学术成果通过社交媒体传播日益流行,由此催生Altmetrics相关研究的兴起。当前该领域研究主要集中于国际科研成果在国际社交媒体平台的交流活动,对国际科研成果面向本土社交媒体用户传播的研究较为缺乏。本研究通过采集和对比分析Nature期刊在国际主流学术平台Web of Science(以下简称WoS)和本土社交媒体平台微信上的用户使用数据,揭示Nature期刊论文跨语种平台用户行为模式。研究发现,不同平台用户使用数据差异明显,仅存在微弱负相关,进一步针对使用量前100的文献进行主题和内容分析发现,议程设置对微信平台用户选择偏好具有明显影响,微信用户更倾向于非专业化标题文章,且更多受惊奇驱动和实用价值驱动。

Communicating scientific research on social media has become increasingly popular in recent years,which promote the research on Altmetrics.While most current studies focus on global science discussed in global platforms,global top research discussed in local social media platforms were seldom studied.Our research collects data from Nature WeChat official account and Web of Science.Statistical results show that there is very weak negative correlation of usage counts of the same articles with different languages between WeChat and WoS.To better understand what Chinese social media users’interest,the Top100 articles in both platforms are further explored.Our content analysis shows that the articles to highlight the surprising facts of the paper without professional terms in titles are more attractive for local social media users than WoS users.And the agenda settings by WeChat account also have obvious impact on social media users’attention.