新媒体时代老年人数字阅读推广研究

Research on Promotion of Digital Reading for the Elderly in the New Media Era

数字阅读作为新媒体时代新生的阅读方式,在帮助老年人平稳地度过社会角色转换、减少孤独感、扩大社交圈和改善认知能力方面有很大作用。本文对老年人进行数字阅读问卷调查,以了解老年人的电子产品接触情况、数字阅读情况和对数字阅读的消费意愿和满意度;进而根据调查,分析老年人数字阅读推广的障碍及原因,有针对性地提出老年人数字阅读推广策略。

In the context of the new media era,digital reading as a new reading form plays a great role in helping the elderly to accomplish the transformation of their social roles,reduce loneliness,expand social circles and improve cognition.A digital reading questionnaire survey was conducted among the elderly to learn about their electronic product exposure,digital reading and consumption intention and satisfaction with digital reading.Based on the survey of the elderly,the paper analyzes the obstacles and reasons for the promotion of digital reading for the elderly,and puts forward targets measures.It aims at enriching the life of the elderly and providing theoretical basis for relevant enterprises and units.