基于因子分析法的“新零售之都”竞争力评价

Evaluation of Competitiveness of"New Retail Capital"Based on Factor Analysis

简介新零售产业缘起、发展现状和“新零售之都”的竞争情况。为科学测评目前国内城市新零售发展现状,根据钻石模型构建城市“新零售之都”竞争力评价指标体系,以18个主流城市作为研究样本,利用因子分析法进行实证分析。结果表明:北京、上海、广州、深圳等城市在“新零售之都”建设过程中具有较强竞争力,但是同样存在产业结构调整难、产业链协同效率低、企业运营成本高等问题。可通过优化产业结构、建立零售业大数据资料库及调整企业发展战略等手段提高城市“新零售之都”竞争力。

The paper briefly introduces the origin,development,and competition environment of new retail capital.In order to scientifically evaluate the development of new retail in domestic cities,this paper constructs the competitiveness evaluation index system of"new retail capital"in cities according to the diamond model.It takes 18 mainstream cities as research samples for empirical analysis with factor analysis method.The results show that Beijing,Shanghai,Guangzhou,Shenzhen and other cities are more competitive in the construction process of"new retail capital",but there are also problems such as difficult adjustment of industrial structure,low coordination efficiency of industrial chain,and high operating cost of enterprises.The competitiveness of"new retail capital"can be improved by optimizing industrial structure,establishing big database of retail industry and adjusting enterprise development strategy.