融媒体视域下电视综艺晚会的形态研究

Research on the Form of TV Variety Show Under the Background of Integrated Media

电视综艺晚会在视觉呈现方面凭借现代媒介技术,给观众带来强烈的视觉感官和不同凡响的沉浸感;在主题把握和叙事编排上不拘一格,板块衔接形散而魂不散;在内容编排上兼容主流文化和互联网文化,注重具有文化代表性的符号杂糅;在组织策划上向市场靠拢,以市场化运作引入广告、冠名甚至是以电商平台的宣传活动为议题设置的电商主题晚会。综艺晚会作为多元文化的综合体、美学观念的凝聚体,在消费、狂欢和网域语境下呈现全新的形态。

TV variety show in visual presentation with modern media technology brings audience a strong visual sense and extraordinary sense of immersion;the grasping of the theme and narrative arrangement follows no set form,the cohesion is relevant to each other;the content arrangement is compatible with the mainstream culture and internet culture,and pays attention to the combination of cultural representative symbols.In terms of organization and planning,it is closer to the market.It introduces advertisements,naming and even ecommerce themed parties with the topic of publicity activities on e-commerce platforms through market-oriented operation.As the synthesis of multi-culture and the cohesion of aesthetic concept,the variety show shows a new form in the context of consumption,carnival and network.