绿色发展视角下生产与消费行为转化的机制研究

Research on Mechanism of Production and Consumption Behavior Transformation from the Perspective of Green Development

绿色发展是整个经济系统发展模式的转化,涉及生产领域和消费领域的各个环节,需要生产者和消费者的行为模式发生改变。绿色生产和消费与传统经济发展模式最大的不同是:覆盖经济活动整个过程的环境影响采取预防性的措施和手段,从而实现经济与环境的协调统一。行为方式的转化不仅取决于认知和意识,更为重要的是如何更好实现生产者和消费者的利益最大化,政府不仅监管生产消费行为的环境影响,更为重要的是为环境要素确定经济价值的基础上,构建有效的市场机制,畅通环境信息的有效传递,矫正市场信息的扭曲,真正让生产者和消费者实现环境正效益转化为品牌效益和长期的经济效益,实现生产消费行为转化的长效机制。

Green development is the transformation of development pattern of the entire economic system,involving various links from the production and consumption fields,and requires the change of the behavior pattern of producers and consumers.The most prominent distinction between green production and consumption and the traditional economic development model is that the environmental impact of the whole process of economic activities is covered by preventive measures and means,so as to realize the coordination and unification of economic development and environmental protection.The transformation of behavior depends not only on cognition and consciousness,but also on how to maximize the interests of producers and consumers.Thus,the government not only supervises the environmental impact of production and consumption behavior,but more critically,establishes an effective market mechanism based on the economic value of environmental factors,so as to facilitate the effective transmission of environmental information and correct market information distortion.Only when the positive environmental benefits of producers and consumers can be transformed into brand benefits and long-term economic benefits,can the long-term mechanism of production and consumption behavior transformation be realized.