博物馆公众科普途径研究——以中国国家博物馆"国博讲堂"为例

Research on the way of public popularization in museums:A case study of the lecture at the National Museum of China

学术讲座作为博物馆传播优秀传统文化的科普途径之一,如何提升服务水平、扩大普及范围是其关注的重点.中国国家博物馆"国博讲堂"在多年实践探索中,通过建立兼具自动服务与数据分析功能的预约系统,逐渐发展成为多功能综合性信息传递窗口,拥有了数量可观的粉丝群体.而新媒体的迅速发展为博物馆讲座带来更多可能,通过普及度极高的社交平台、音频短视频等活泼多样的信息传递方式,博物馆讲座可以打造出接受度更高、更加专业的文化"网红".同时,搭建不同博物馆间的垂直知识信息共享平台,将更有利于提升博物馆讲座对公众的吸引力.

As one of the ways for museums to spread excellent traditional culture, academic lectures focus on how to improve the service quality and expand the scope of popularization. Through years of practice and exploration, the National Museum of China has gradually developed into a multifunctional and comprehensive information transmission window and gained a considerable number of fans by establishing a reservation system with functions of automatic service and data analysis. The rapid development of new media brings more possibilities to museum lectures. Through the highly popular social platform, short audio and video and other lively and diverse information transmission methods, museum lectures can create a more acceptable and professional cultural "web celebrity". At the same time, the establishment of vertical knowledge and information sharing platform between different museums will be more conducive to enhance the attraction of museum lectures to the public.