文化转向与叙事嬗变:日照农民画的迁衍与再生产

Cultural Turn and Narrative Evolution:The Development and Reproduction of Rizhao Peasant Paintings

日照农民画在60余年的嬗变过程中,历经政治宣传画、民间艺术品和旅游购物品的叙事定位,农民画作者也先后完成了社会主义新文艺主人、农民画家、遗产传承人、文旅产业代言人的身份建构。可以预见,在政治、艺术和市场的相互作用下,日照农民画的迁衍与再生产将不断地上演。考察日照农民画这一"民间艺术旅游购物品"的迁衍与再生产过程,有助于厘清其兴起背景、发展历程、特点及未来走向;观察农民画家在政治与文化转向中的身份建构和调适,明确其如何"借礼行俗",在社会变迁中获得国家认可提升社会地位。日照农民画转向旅游购物品的方式和途径对其他传统民间文化的现代化进程也具有较好的参考与借鉴意义。

In themore than 60 years of evolution,Rizhao peasant paintings have experienced themes of political propaganda,folk art and tourism commodity,and the peasant painters have also successively completed the identity construction of new socialist literature and art masters,peasant painters,heritage inheritors and spokesmen of cultural tourism industry.It can be predicted that under the interaction of politics,art and market,the development and reproduction of Rizhao peasant paintings will continue to take place.It is helpful to clarify the background,development process,characteristics and future trend of Rizhao peasant painting,which is a kind of“folk art tourism commodity”,and to observe the identity construction and adjustment of peasant painters in the political and cultural transformation,and to make clear how to“Practice Customs under the Auspices of Rituals”,so as to obtain national recognition and enhance social status in social changes.The ways and means of Rizhao farmers paintings turning to tourism commodity also have a good reference for the modernization of other traditional folk culture.