摘要
为揭示低碳通勤出行行为机理,基于计划行为理论(TPB)和价值规范信念理论(VBN)建立了出行习惯、出行方式感知质量属性和环境心理因素的低碳出行行为决策模型。用7个城市的问卷调查数据,利用潜变量结构方程模型验证假说。结果表明:(1)低碳出行习惯正向影响低碳出行意向。(2)对出行方式的感知质量属性正向影响环境态度及低碳出行意向。(3)对出行方式的感知质量属性与出行习惯相互作用。(4)后果意识能够影响主观规范从而间接影响低碳出行意向。(5)将出行习惯和出行方式感知质量属性纳入整合模型后发现,TPB模型并不能很好地解释低碳出行意向。
In order to reveal the mechanism of low-carbon commute behavior,a decision-making model of low-carbon travel behavior including travel habits,travel mode perceived quality attributes and environmental psychological factors was established based on the theory of planned behavior(TPB)and value norm belief theory(VBN).Using the questionnaire data of 7 cities,the hypothesis was verified by using the latent variable structural equation model.The results show that:(1)Low-carbon travel habits are positively affecting low-carbon travel intentions.(2)The perceived quality attribute of the travel mode positively affects the environmental attitude and low carbon travel intention.(3)The perceptual quality attributes of the travel mode interact with travel habits.(4)Awareness of consequences influences subjective norms and indirectly affects low-carbon travel intentions.(5)Incorporating travel habits and travel mode perceived quality attributes into the integration model found that the TPB model did not explain low-carbon travel intentions very well.
作者
和占琼
王婷
HE Zhanqiong;WANG Ting(Faculty of Management and Economics,Kunming University of Science and Technology,Kunming Yunnan 650093,China)
出处
《生态经济》
北大核心
2020年第7期105-112,共8页
Ecological Economy
基金
国家自然科学基金项目“环境态度对通勤者在不同出行情境下选择绿色交通方式的作用机理研究”(71661020)。
