乡村旅游地居民获益性感知与参与态度、参与行为关系研究——以十堰市樱桃沟村为例

A Study on the Relationship between Benefit Perception,Participation Attitude and Participation Behavior of Residents in Rural Tourism Destinations--Taking Yingougou Village of Shiyan City as an Example

乡村旅游地居民的获得感、幸福感是影响乡村旅游可持续发展、实施乡村振兴战略的重要因素。获益性感知是研究乡村旅游地居民获得感的重要内容。本文以湖北省十堰市樱桃沟村为例,以居民获益性环境变化感知为切入点进行研究,研究发现:(1)居民认为经济影响大于社会文化影响;(2)旅游地居民的获益性经济感知正向影响社会文化感知、参与态度,但对参与行为无显著影响;(3)旅游地居民对旅游开发的态度正向影响参与行为。最后提出相应对策,以调动居民参与旅游的积极性,提高居民获得感。

The sense of access and happiness of residents in rural tourism destinations are important factors affecting the sustainable development of rural tourism and the implementation of rural revitalization strategies.Benefit perception is an important part of studying the residents'sense of gain in rural tourism destinations.This article takes the cherry valley village in Shiyan City,Hubei Province as an example,and studies the residents'perception of beneficial environmental changes as the entry point.The research found that:(1)residents believe that economic impact is greater than social and cultural impact;(2)tourist destination benefits Sexual economic perception positively affects sociocultural perception and participation attitude,but has no significant effect on participation behavior;(3)Tourists'attitude towards tourism development positively influences participation behavior.Finally,the corresponding countermeasures are proposed to mobilize the enthusiasm of residents to participate in tourism and improve the residents'sense of gain.