基于中本贯通教育模式下“汽车营销实务”课程的创新研究

Research on Innovation of “Automobile Marketing Practice” Course Based on the Mode of Secondary Vocational Education and Application-oriented Undergraduate Education

作为汽车营销类专业的基础课程,"汽车营销实务"不但提高了本专业学生的职业素质,还增强了学生就业的竞争优势,因此,"汽车营销实务"课程也是一门专业性、方法性、实践性都很强的课程。文章围绕中等职业-应用型本科教育贯通模式(以下简称:中本贯通)下学生积累的理论知识和实践经验等方面,对该课程的教学进行了相应的创新改革。

As the basic course of automobile marketing major, "automobile marketing practice" not only improves the professional quality of students of this major, but also enhances the competitive advantage of students’ employment. Therefore, "automobile marketing practice" course is also a professional, methodological and practical course. This paper focuses on the theoretical knowledge and practical experience accumulated by students in the mode of secondary vocational education and application-oriented undergraduate education integration(hereinafter referred to as "secondary vocational education and application-oriented undergraduate education"), and carries out corresponding innovation and reform for the teaching of this course.