日本新闻媒体中“爆买”现象的话语建构

The Discourse Construction of the"Shopping Spree"Phenomenon in Japanese Newspapers

本研究将“文本-话语实践-社会实践”三维分析框架与语料库辅助的批评话语研究相结合,探讨日本大三主流报纸中“爆买”现象的话语构建方式。研究发现:2015年初以来,“爆买”现象的话语建构方式呈现“积极推进”到“消极评价”的阶段性差异;其行为主体的“中国赴日游客”呈现为“积极服务的对象”“不理智的购物者”“社会秩序的挑战者”“中国经济表现的缩影”等多元化、渐变式的形象特征。此外,“爆买”一词的语义范围扩展至“双11”、海外采购、科技界的人才竞争等领域,标签化和污名化的消极语义韵特征日渐明显。

This study combines the"text-discourse practice-social practice"three-dimensional analysis framework with a corpusassisted critical discourse study to explore the discourse construction method of the"shopping spree"phenomenon in Japanese junior mainstream newspapers.The study found that since the beginning of 2015,the discourse construction method of the"shopping spree"phenomenon has shown a staged difference from"positive advancement"to"negative evaluation";its behavior subject"Chinese tourists to Japan"has been presented as an"object of active service".The irrational shopper,"challenger of social order","miniature of China's economic performance"and other diversified,gradual image features.In addition,the semantic scope of the term"shopping spree"has been extended to areas such as"Double 11",overseas procurement,and talent competition in the scientific and technological community.The negative semantic features of labeling and stigmatization are becoming more and more obvious.