基于“培养理论”探析媒介融合背景下的大学文化教育与创新

媒介在大学文化建设中充当重要角色,随着校园媒介融合趋势显现,不断增强的整合传播效果也为文化育人提供了新的平台与机遇,也对大学文化教育产生了新的影响和挑战。文章以传播学“培养理论”及文化指标研究的视角,聚焦校园媒介融合背景下,师生文化认知、学习、重构及行为的培养过程,提出新时代大学文化教育在制度、讯息系统和受众培养三个维度创新发展的具体路径,以期更好地推动高校思想教育工作,提高中外师生文化素养和思想觉悟,以文化人,以文育人。

Media plays an important role in the construction of university culture.With the emergence of the trend of campus media integration,the increasing effect of integrated communication not only provides a new platform and opportunity for cultural education,but also brings new influences and challenges to university culture and education.From the perspective of the"CultivationTheory"of communication and the Cultural Index Studies,this paper focuses on the training process of cultural cognition,learning,reconstruction and behavior of teachers and students in the context of campus media integration,and puts forward the concrete path of the innovative development of university cultural education in the three dimensions of mechanism,information system and audience training in the new era,in order to promote the ideological education work in colleges and universities,improve the cultural literacy and ideological consciousness of Chinese and foreign teachers and students,and cultivate talents through culture-oriented education.