基于PEST分析黑龙江省优势冰雪体育产业选择及影响因素

Analysis on the Selection and Influencing Factors of Advantaged Ice and Snow Sports Industry in HeiLongjiang Province on the Basis of PEST

黑龙江省冰雪体育产业已日益成为区域经济社会发展新的增长点,由于各区域自然资源禀赋的不同,经济、文化发展的地域特色等原因,造成冰雪体育产业发展具有鲜明的区域特色,也成为我国冰雪体育产业布局与发展的重要影响因素。本文采用文献资料、实地调研等研究方法对黑龙江省优势冰雪体育产业的选择进行深入分析,基于PEST分析模型探寻优势冰雪体育产业发展的宏观影响因素,进而提出优势冰雪体育产业可持续发展的对策,以期为黑龙江省冰雪体育产业发展提供理论与现实依据。

Ice and snow sports industry in Heilongjiang Province has increasingly become a new growth point of regional economic and social development.Due to different natural resource and regional characteristics of economic and cultural development in different regions,the development of ice and snow sports industry has distinct regional characteristics,which has also become an important factor influencing the layout and development of ice and snow sports industry in China.By means of literature,investigation,This paper makes an in-depth analysis on the present situation and selection of ice and snow sports industry in Heilongjiang province,In order to provide theoretical and practical basis for the development of ice and snow sports industry in Heilongjiang province.Based on PEST analysis model,the paper explores the macro factors influencing the development of the advantageous ice and snow sports industry and countermeasures for its sustainable development.