黑龙江省冰雪旅游业发展路径探析

Analysis on the Development Path of Ice and Snow Tourism in Heilongjiang Province

本文采用文献资料、案例分析等研究方法,基于"雪乡事件"对黑龙江省冰雪旅游业产生的影响,对黑龙江省冰雪旅游业的发展现状进行了分析,并提出其发展路径。研究得出:黑龙江省冰雪旅游业存在凸显品牌优度不够,产业链缺链、断链,资源整合不到位,体制机制创新程度不够的问题。提出发展路径:拓宽渠道,培育品牌;产业融合,完善体系;提高效能,多方推进;政府引导,创新发展;培养人才,智库保障,旨在为促进黑龙江省冰雪旅游业的发展提供参考。

This paper adopts the method of literature,case analysis and other research methods to analyze the impact of“snow town event”on the ice and snow tourism in HeiLongjiang province.At the same time,it makes an in-depth discussion and analysis on the development of ice and snow tourism in Heilongjiang province,and puts forward the development path.It is concluded that the ice and snow tourism in Heilongjiang province highlights the problems such as insufficient brand excellence,lack of chain of industrial chain,broken chain,inadequate resource integration and insufficient system and mechanism innovation.At the same time put forward the development path:broaden the channel,cultivate the brand;Industrial integration,improve the system;Improve efficiency,multi-party promotion;Market players,innovative development;Training of talents,think tank guarantee,etc.,to promote the development of Heilongjiang ice and snow tourism to provide reference.