融媒时代高校网络舆情的引导机制

Guiding Mechanism of Network Public Opinions in Universities in the Era of Integrated Media

融媒时代已到来,给高校网络舆情带来新的发展机遇。同时,舆情传播交互性、舆情源头隐藏性、舆情内容易爆性等,也给高校舆情工作带来新的挑战。在这样的背景下,高校舆情工作要解决管理机制不完善、应急机制压力大、迭代机制未建立的问题,通过强化官方信息源,构建"教师主动""学生连动"的预防线,搭建预防循环、应急循环、自检循环,来构建适合未来媒体发展的舆情引导长效机制。

The era of integrated media has come and brought new development opportunities to the network public opinions in universities.Meanwhile,the interaction of public opinion communication,the concealment of the source of public opinion and the internal explosion of public opinion bring new challenges to the work of public opinion in universities.Thus,problems should solved such as imperfect management mechanism,high pressure of emergency mechanism and the lack of iteration mechanism.A long-term public opinion guidance mechanism suitable for future media development should be constructed,by strengthening the official information source,building the prevention line of“teachers’initiative”and“students’linkage”and building the prevention cycle,emergency cycle and self-inspection cycle.