基于农民参与的体育消费多元价值、制约因素与促进路径研究

Multple Values,Restriction Factors and Promotion Path of Sports Consumption Based on the Participation of Farmers

随着相关研究的逐渐深入,学者们普遍发现,对于中国而言,农村居民收入的提升与农民参与体育消费的水平之间并没有明显的正相关性。因此,文章运用文献资料分析法、逻辑推导法等基于社会学视角对农村居民参与体育消费的多元价值、制约因素等进行了重新梳理;着重针对促进农村居民参与体育消费水平提升的方法和路径进行了研究。结果认为,中国农民参与体育消费的制约因素主要在于体育文化建设滞后、体育消费形式单一、农村居民缺乏体育运动技能、农村体育基础设施建设水平较差等。针对这些制约因素,从培育消费观念、提升消费空间、提升消费内需、优化消费环境等4方面对中国农民参与体育消费水平的提升方法和路径进行了总结。

With the deepening of relevant research on sports consumption in rural areas scholars generally find that there is no clear positive correlation between the improvement of rural residents'income and the level of sports consumption by farmers in China.TMultiple values and constraints of sports consumption by rural residents were rearranged by using literature analysis and logical deduction from the sociological perspectives to analyze the methods and paths to promote the level of sports consumption by the rural residents.The results showed that the main restrictive factors affecting participation of Chinese farmers in the sports consumption included poor sports culture construction,simple sports consumption,poor sports skills of rural residents,and low level of rural sports infrastructure construction.In view of these constraints,methods and paths for the improvement of sports consumption level of Chinese farmers were summarized from four aspects:cultivating concept of consumption in farmers,improving consumption space,promoting domestic demand for consumption and optimizing consumption environment.