视觉传达设计专业项目制教学模式实践

The Dractice of Project Teaching Mode in Visual Communication Design Major

教学模式是教育改革的重点,应用型教育改革的发展方向由注重知识传授向更为重视学生能力的人才培养模式转变,以视觉传达设计专业为例,进行项目制教学模式的实践,探索相应的课程体系和教学管理模式,对培育文化创意人才的职业能力具有借鉴意义。

The teaching mode is the focus of education reform.The development direction of applied education reform has shifted from knowledge-based or subject-based education to a talent cultivation model that values students abilities.It is a popular trend of vocational education reform in the world.The visual communication design is defined as“design for people to see and inform”,and has developed into the extension and extension of“graphic design”and“graphic design”in western countries.Following the traditional model,it is not suitable for cultivating the characteristics of consistent with visual communication design capabilities.The professional competence teaching model taking visual communication design as an example found that the competency-based education philosophy is in line with the characteristics of cultivating cultural and creative talents,and its guiding ideology is consistent with the goals and functions of application-type undergraduate education.Practical research shows that the implementation of the project-based teaching model is concrete and effective.The teaching model and curriculum system model developed in this thesis have reference significance for cultivating the professional ability of culturally creative talents.