西塘汉服文化周对宁波慈城古县城亮点打造的启示

The Enlightenment of Xitang Han Chinese Clothing Cultural Week on the Highlights of Cicheng Ancient County

汉服作为一种传统文化元素,具备艺术与历史的双重价值,近年来已成为炙手可热的旅游包装资源。西塘古镇所打造的汉服文化周品牌活动,将古镇特色同汉服元素相结合,不但弘扬了民族文化,更搞活了当地的旅游资源。文章基于西塘汉服文化周的成功案例,分析宁波慈城古县城同西塘古镇在地域空间、文化意境等方面的相似性,以及慈城古县城自身优势的独特性,结合当地旅游开发现状,探讨慈城古县城通过汉服文化打造旅游亮点的可行性方案。

As a traditional cultural element,Han Chinese Clothing has the dual value of art and history,and has become a hot tourist packaging resource in recent years.The brand activity of Han Chinese Clothing Culture Week created by the ancient town of Xitang combines the characteristics of the ancient town with the elements of Han Chinese Clothing,which not only promotes the national culture,but also stimulates the local tourism resources.Based on the successful case of Xitang Han Chinese Clothing Cultural Week,the article analyzes the similarities between the ancient county of Cicheng in Ningbo and the ancient town of Xitang,in terms of geographical space and cultural conception,as well as the uniqueness of Cicheng's own advantages,then combined with the current status of local tourism development,we explored the feasibility plan of Cicheng ancient county to create tourism highlights through Han Chinese Clothing culture.