虚拟现实科技融合视域下传统文化数字保护与推广策略

Digital Protection and Promotion Strategy of Traditional Culture From the Perspective of Virtual Reality Technology Integration

传统文化作为人类社会发展的重要资源,需要得到大力保护、开发与弘扬。虚拟现实技术所具有的模拟性、交互性、沉浸性等特征对传统文化的数字化展现具有诸多积极作用。当前,由于成本及网络环境的制约,该技术在我国传统文化数字化中运用不够广泛,随着无线通讯代际更迭频率不断提高,促进了虚拟现实技术与云网络技术的结合,进一步提高了该技术的普适性。而虚拟现实与文化旅游的融合也将进一步推进旅游业的创新发展与旅游体验的范式转移,虚拟现实技术从兴起至今已日趋成熟,如何利用技术红利实现传统文化保护与推广的同时,借助区位优势反哺虚拟现实内容产业发展,并以科技赋能文化旅游,利用科技大发展的时代背景使我国传统文化与世界文化兼容并蓄,此类问题亟需一定策略加以应对。

As an important resource for the development of human society,traditional culture needs to be protected,developed and carried forward.The characteristics of virtual reality technology,such as simulation,interaction and immersion,have many positive effects on the digital display of traditional culture.At present,due to the constraints of cost and network environment,the technology is not widely used in traditional culture digitalization in China.With the increasing frequency of wireless communication developed,the combination of virtual reality technology and cloud network technology is promoted,and the universality of the technology is further improved.The integration of virtual reality and cultural tourism will further promote the innovation and development of tourism industry and the paradigm shift of tourism experience.Virtual reality technology has become more and more mature since its rise.How to use technology dividends to protect and promote traditional culture?How to support the development of virtual reality content industry with location advantage?How to empower cultural tourism with science and technology and make use of the background of the era of great development of science and technology to make Chinese traditional culture and world culture inclusive.This kind of problem needs some strategies to deal with.