商业标识混淆中“一定影响”的认定标准

The Criteria for“Certain Influence”in Business Logo Confusion

2017年修订的《反不正当竞争法》第6条第1项删除了1993年《反不正当竞争法》第5条第2项中的“知名商品”和“特有”要件,代之以“一定影响”。何为“一定影响”,需要结合反不正当竞争法的语境加以解释。借用符号学的原理,判定商业标识是否有“一定影响”,其标准包括:标识本身的显著性、经营者的实际使用性和消费者认识的纯粹指向性及指向的稳定性。

The“well-known commodities”and“uniqueness”elements in Article 5,Item 2 of the Anti-Unfair Competition Law in 1993 were deleted in Article 6,Item 1 of the Anti-Unfair Competition Law amended in 2017,and were replaced by“certain influence”.The definition of“certain influence”needs to be explained in the context of the Anti-Unfair Competition Law.The principles of semiotics can be applied to determine whether a business logo has“certain influence”,and the judging criteria can include:the distinctiveness of the logo,the actual use of the operator,and the pure directionality and the stability of the directionality of consumers'awareness.