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电子商务个性化推荐研究现状及展望——基于消费者行为视角 被引量:3

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摘要 电子商务个性化推荐极大提升了用户购物体验,引起了学界的广泛关注。计算机领域的学者首先对个性化推荐的算法、模型进行了研究,随后营销和信息系统领域的学者们也从消费者行为视角来探讨电子商务个性化推荐。本文将从用户接受和消费者的影响两个方面来阐述电子商务个性化推荐的研究现状及展望,以期为后续相关研究提供理论支持和帮助。
作者 曹琦
机构地区 江苏科技大学
出处 《电子商务》 2020年第7期82-82,89,共2页 E-Business Journal
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