Protection and development of agricultural heritage from the perspective of stakeholders

Based on the stakeholder theory,field interviews and surveys were carried out among 332 stakeholders of Shaoxing ancient Torreya grandis groups,including local government,tourists,tourism enterprises,local residents and heritage inheritors.This paper aims to analyze the main demands of various stakeholders,and the cognitive and interest demands,by means of SPSS23,in the process of agricultural cultural heritage protection and tourism development.It is believed that the local resources endowment is favorable,but the tourism development and the protection of agricultural cultural heritage are in a state of separation,or even opposition.Therefore,the corresponding development countermeasures should be put forward from the common interest appeal of the five core interest groups.