插画在水果包装设计中的应用研究

APPLICATION RESEARCH OF ILLUSTRATOR IN FRUIT PACKAGING DESIGN

研究插画在水果包装设计中的应用形式与价值,为水果包装中插画的设计探索更多可能性,提供理论研究依据。通过插画在水果包装设计中独特的艺术形式与丰富的表现内容,结合对市场中现有水果包装的具象性分析,综合插画包装的功能性、表现性和审美性多方面进行研究,阐明插画在水果包装中应用的优势。市场上掀起包装设计的变革浪潮,插画在文化传播和艺术表现等方面具有独特优势,作为一种具有极强表现力的艺术创作方法被广泛应用于包装设计中,对品牌的传播,用户的审美,市场的发展产生巨大的影响力,插画与水果包装相结合,能变革目前水果包装市场现状,丰富水果包装的视觉语言,引导水果包装艺术化的审美趋势,并给消费者带来全新的视觉体验。

To study the application form and value of illustration in fruit packaging design,explore more possibilities for the design of illustration in fruit packaging,and provide theoretical research basis.Through the unique art form and rich performance content of the illustrator in the fruit packaging design,combined with the concrete analysis of the existing fruit packaging in the market,the research on the functional,expressive and aesthetic aspects of the illustrator packaging,clarifying the illustration Advantages of application in fruit packaging.In the market,the wave of change in packaging design has emerged.Illustrator has unique advantages in cultural communication and artistic expression.As a method of artistic creation with strong expressiveness,it is widely used in packaging design,the spread of brand,the aesthetic of users.The development of the market has a huge influence.The combination of illustration and fruit packaging can change the current status of the fruit packaging market,enrich the visual language of fruit packaging,guide the aesthetic trend of fruit packaging,and bring a new experience to consumers.