基于“少即是多”理念的二维码广告设计

DESIGN OF QR CODE ADVERTISEMENT BASED ON THE CONCEPT OF"LESS IS MORE"

主要探究基于“少即是多”理念的二维码广告设计方法,从而设计出既简洁明了又能准确传达广告主要信息的二维码。通过对二维码广告的国内外现状分析,找出二维码广告设计中存在设计的“度”的不合适的问题;从密斯·凡德罗“少即是多”理念的含义和特点出发,探究“少即是多”理念在二维码广告设计中的可行性,并且从图形和色彩两个方面具体阐述其应用方法。通过设计使二维码广告在具有简约特点的同时又尽可能传达出更多的广告信息,从而使二维码广告达到“少即是多”的效果。

It mainly explores the QR code advertisement design method based on the concept of“less is more”,so as to design a QR code that is simple and clear and can accurately convey the main information of the advertisement.Through the analysis of the status quo of the QR code advertisement at home and abroad,it is found that there is an inappropriate problem of the design"degree"in the design of the QR code advertisement;from the meaning and characteristics of the"less is more"concept of QR to explore the feasibility of the concept of“less is more”in the design of QR code advertisement,and to elaborate its application method from two aspects of graphics and color.The QR code advertisement by designing have more simple features while conveying as much advertising information as possible,the QR code advertisement achieves the effect of“less is more”.