高校党建品牌活动优化策略分析--以云南农业大学为例

The Optimization Strategy of Activities for CPC in Universities:Take Yunnan Agricultural University as an Example

“品牌”意为某一直接事物具备间接价值暗示。党建活动的有效运行恰恰是通过提高其影响力、号召力、价值度等实现育人目的,本文借用“品牌”概念,解释高校党建活动如何提高“生命力”,服务于国家在新时期人才培养要求的达成,并以实例分析,提出有针对性的党建品牌活动优化策略,以期为当下的高校党建活动“品牌”化打造提供参考借鉴。

“Brand”implies that something direct has an indirect value.The effective operation of the party activities is by improving the degree of its influence,charisma,value realization of educational purpose,this article borrow the concept of“brand”,explain the activity of CPC construction in colleges and universities how to improve the“vitality”,in order to service the purpose of education in the new period of China.The article offers some optimization strategies of the brand building for CPC in universities with examples.