科学传播中的文化阻滞:“养生文化”与民间“反转基因”话语之建构

Cultural Block in Scientific Communication:The Construction of"Health Preserving Culture"and GMO Folk Discourse

以微信公众号相关推文为经验材料,综合采用文本/话语诠释方法,试图考察民间"反转基因"话语与中国传统养生文化之间的关联。研究发现,通过调用养生文化的观念与实践,"反转"话语建构了"自然"与"反自然"的二元对立,以及关于神圣的"有机自然"和"生命力"的迷思;同时,"自然"与"反自然"作为一个基本的二元对立认知结构,开启、转换或呼应了其他"反转"话语中的二元对立,从而实现了不同"反转"话语之间的耦合与共鸣。这一个案启示研究者关注存在于特定的科学传播议题情境中的文化阻滞现象。

Taking the official account of WeChat Public as an empirical material,the text interpretation method is adopted to explore the relationship between the GMO discourse and China’s traditional health culture.It is found that through the concept and practice of health preservation culture,GMO discourse constructs the binary opposition between"nature"and"anti nature",as well as the myth about the holy"organic nature"and"vitality";at the same time,"nature"and"anti nature",a basic cognitive structure,opens,transforms or echoes other binary oppositions.The binary opposition in GMO discourse realizes the coupling and resonance among different GMO discourses,which enlightens the researchers to pay attention to the phenomenon of cultural block of science communication.