感知价值、地方依恋对游客环境责任行为的影响——以北京奥林匹克森林公园为例

Influence of perception value and place attachment on visitors’environmental responsibility behavior——A case of Beijing Olympic Forest Park

旅游地感知价值的营造与游客环境责任行为的培养对旅游地的可持续健康发展具有深远意义。构建旅游地感知价值对游客环境责任行为的理论模型,并分析北京奥林匹克森林公园的516位游客样本,使用结构方程模型对理论模型进行验证式因素分析。研究结果表明:1)环境价值、服务价值、特色价值、知识教育价值、管理价值和成本价值均直接驱动地方依恋;2)依据路径系数大小,其中管理价值对环境责任行为意向影响程度最高,知识教育价值和成本价值次之。因此营造游客对旅游地的感知价值,提升游客感知程度,有效激发游客对于旅游地的地方依恋情感,进而引起游客环境责任行为的共鸣。

The construction of tourist destinations’perception value and the cultivation of tourists’environmental responsibility behavior have far-reaching significance to the sustainable and healthy development of tourist destination.We built a tourist perception value theory model for measuring environmental responsibility behaviors of visitors,analyzed the 516 samples in Beijing Olympic forest park,and applied structural equation model to verify this theory model.The results show that:(1)Environmental value,service value,characteristic value,education value,management value and cost value directly drive place attachment.(2)According to the path coefficient,management value greatly impacts the environmental responsibility behavior intention,followed by education value and cost value.Therefore,it is necessary to build the perception value of tourists to tourist destinations,enhance tourists’perception,and effectively stimulate tourists’place attachment to tourist destinations,thus arousing the resonance of tourists’environmental responsibility behaviors.