摘要
【目的】理清网络在线信任影响因素,洞察信任者与被信任者需求,发掘内外部环境的影响差异,解释各影响因子的作用效应,精准提升用户信任度。【文献范围】在Web of Science、CNKI等数据库中分别以"online trust"、"network trust"、"system trust"和"在线信任"、"网络信任"、"系统信任"等关键词进行检索,通过筛选共获得代表性文献91篇。【方法】回顾网络在线信任发展历程与概念内涵,系统梳理该领域主要影响因素指标。【结果】当前研究热点集中于信任者特征、被信任对象特征、技术平台、外部环境等4项影响因素及影响效应,以及新兴技术对在线信任的影响与重构。其主题演化趋势同信任理论与信息技术相结合的发展脉络密切相关。【局限】仅将影响因素和评价指标作为探讨核心,未涉及相关领域其他方面。【结论】分析当前研究情境维度及呈现特征,该领域未来仍具有较大探索空间,可尝试从理论模型、研究方法、研究视角等层面持续优化。
[Objective] This paper tries to identify the influencing factors of online trust, which helps us gain more insights on user’s needs, as well as impacts of internal and external environments. It explains the effects of influencing factors, and improves online trust. [Coverage] We searched Web of Science, CNKI and other databases with"online trust","network trust", or"system trust", and retrieved 91 representative literature.[Methods] We reviewed the developments and concepts of online trust, and explored research on main influencing factors. [Results] Online trust research focused on the trustors, the trusted objects, the technology platforms and the external environments, as well as their effects. The emerging technologies also influenced online trust and reconstruction research. The theme evolution trends were closely related to the developments of trust theory and technology. [Limitations] This study only discussed the influencing factors and evaluation metrics. [Conclusions] Online trust research could be optimized from theoretical model, as well as research methods and perspectives.
作者
张毅
杨奕
邓雯
Zhang Yi;Yang Yi;Deng Wen(College of Public Administration,Huazhong University of Science and Technology,Wuhan 430074,China)
出处
《数据分析与知识发现》
CSSCI
CSCD
北大核心
2020年第5期15-26,共12页
Data Analysis and Knowledge Discovery
基金
国家社会科学基金重大项目“智慧社会下我国新型社会信用体系构建研究”(项目编号:19ZDA104)
中央高校基本科研业务费资助项目“区块链与基于技术系统信任的政府治理创新”(项目编号:HUST2017WKZDJC005)的研究成果之一。
