3[1]Rogers E M. Diffusion of Innovations[M]. New York: The Free Press, 1983.
4[2]Roberts J H, Urban G L. Modeling multiattribute utility, risk, and belief dynamics for new consumer brand choice[J]. Management Science, 1988, 34(2): 167-185.
5[3]Chatterjee B, Eliashberg J. The innovation diffusion process in a heterogeneous population: a micromodeling approach[J]. Management Science, 1990, 36(2): 1057-1079.
6[4]Oren S S, Schwartz R G. Diffusion of new products in risk-sensitive markets[J]. Journal of Forecasting, 1988, 7(4): 273-287.
7[5]Hays W L, Winkler R L. Statistics: Probability, Inference and Decision[M]. New York: Holt, Rinehart and Winston, Inc, 1971.
8[6]Cox D R, Miller H D. The Theory of Stochastic Processes[M]. London: Chapman and Hall, 1965.
9KIM B J, TRUSINA A, HOLME P. Dynamic instabilities induced by asymmetric influence:prisoners dilemma game in small world networks[J]. Physical Review E, 2002 : 66.
10LIN NAN. Social Capital: A Theory of Social Structure and Action[M]. Cambridge: Cambridge University Press,2001.
