农产品电商发展研究--以甘肃省秦安县为例

A Study on the Development of E-commerce--Agricultural Products Taking Qinan County of Gansu Province as an Example

"互联网+"的出现,为农业发展的模式提供了新的可能,在互联网技术的推动下诞生了许多的农产品电商模式。甘肃省秦安县是享誉全国的苹果,蜜桃产地,但因为当地的交通以及传统的产销模式等诸多因素,导致了农民收益少,产品受益群体小,甚至大量农产品被浪费的现象。本项目经过对甘肃省秦安县农产品电商发展情况进行实地调研,以当地农产品电商发展现状和存在的问题为基础进行分析,并与当前趋势下的F2F电商模式进行了融合,并得出了良好的发展预测。

The emergence of"Internet"provides a new possibility for the mode of agricultural development,and many agricultural products e-commerce models have been born under the impetus of Internet technolo⁃gy.Qinan County,Gansu Province is a famous apple,peach producing area,but because of the local traffic and traditional production and marketing mode and many other factors,resulting in less farmers'income,small groups of product benefit,even a large number of agricultural products are wasted phenomenon.Based on the field investigation on the development of agricultural products e-commerce in Qinan County,Gansu Province,this project analyzes the current situation and existing problems of local agricultural products ecommerce,and carries out F2F e-commerce model with the current trend fusion,and a good development prediction is obtained.Absrtact:the emergence of"Internet"provides a new possibility for the mode of agricultural development,and many agricultural products e-commerce models have been born under the impetus of Internet technolo⁃gy.Qinan County,Gansu Province is a famous apple,peach producing area,but because of the local traffic and traditional production and marketing mode and many other factors,resulting in less farmers'income,small groups of product benefit,even a large number of agricultural products are wasted phenomenon.Based on the field investigation on the development of agricultural products e-commerce in Qinan County,Gansu Province,this project analyzes the current situation and existing problems of local agricultural products ecommerce,and carries out F2F e-commerce model with the current trend fusion,and a good development prediction is obtained.