基于供应网络能力研究框架分析我国乡村旅游供应链发展现状

Analysis on the Development of Rural Tourism Supply Chain Based on the Research Framework of Supply Network Capacity

游客需求的多样化、旅游目的地功能强化、信息技术影响加剧都在表明传统的旅游模式已经无法再满足的客户的需求与市场的变化,旅游供应链的构建与优化是发展旅游业的大势所趋。本文将借助供应网络能力的研究框架,从网络定位、网络构造、网络管理三个方面分析我国旅游供应链的发展现状。

The diversification of tourist demand,the strengthening of tourism destination function and the ag⁃gravation of information technology influence all show that the traditional tourism mode can no longer meet the needs of customers and market changes,and the construction and optimization of tourism supply chain is the trend of developing tourism industry.With the help of the research framework of supply network capabili⁃ty,this paper analyzes the development status of tourism supply chain in China from three aspects:network positioning,network construction and network management.