福建自贸区背景下会展企业塑造品牌展会研究

Brand Building of MICE Enterprises under the Background of Fujian Pilot Free Trade Zone

介绍了中国(福建)自由贸易试验区挂牌成立之后,把会展业作为重点扶持的产业之一,为福建会展企业塑造品牌展会提供了机遇基本情况。由于主客观条件的限制,会展企业在塑造品牌展会的过程中遇到了不少困难。在福建自贸区背景下,会展企业应抓住福建自贸区改革创新的良好契机,努力塑造具有地方特色的品牌展会,带动全省经济的进步与社会发展。

MICE is one of the key support of the industries after the establishment of China(Fujian)Free Trade Zone,which provided opportunities for Fujian MICE enterprises to build a brand exhibition.However,due to the limitations of subjective and objective conditions,MICE enterprises has run into a stone wall in the process of building a brand exhibition.Under the background of Fujian Pilot Free Trade Zone,MICE enterprises should seize the good opportunity of the reform and innovation of it,strive to build a brand exhibition with local characteristics,and drive the economic progress and social development of the whole province.