曼陀铃女郎:月份牌女性形象的跨文化移植与殖民意象再造

Mandolin Girl:Cross-Cultural Transplantation and Colonial Image Reconstruction of Female Images of Calendar Posters

本文首先梳理了"曼陀铃女郎"在东亚视觉文化中生成和演变的轨迹。这一形象融合了中日两国1930年代女性形象的多种现代性要素,并在消费主义的推动下成为男性凝视的对象。其次,本文通过对几组高度相似的民国月份牌的微观比较,揭示了殖民意象在本土化广告策略影响下的隐性建构方式。研究表明,将身份模糊的"曼陀铃女郎"与具有主权和领土意味的历史景观加以同构的做法,反映出殖民者对被殖民者的双重凝视。

Firstly,this paper sorts out the historical trajectory of the formation and evolution of Mandolin Girls in East Asian visual culture.The research shows that this image blends the various elements of modernity of the female image of China and Japan in the 1930s,and becomes the object of male gaze under the impetus of consumerism.Secondly,through the microscopic comparison of several sets of highly similar calendar posters of the Republic of China,this paper reveals the implicit construction mode of colonial images under the influence of localized advertising strategies.This approach forms isomorphism of the vaguely identifiable Mandolin Girl and the historical landscape with a territorial meaning,which reflects the double colonists'gaze at the colonists.