快递企业服务制造业物流的合作收益分配研究——基于修正的Raiffa解模型分析

Cooperative Revenue Distribution of Manufacturing Logistics Provided by Express Companies:Analysis by Corrected Raiffa Solution Model

服务制造业物流是中国快递企业现阶段扩展高附加值增值业务、实现高质量发展的重要内容。基于边际贡献和市场地位因素,文章提出了快递服务制造业直销物流的价值链“Z型曲线”,采用基于市场地位的“Z因子”扩展了传统的基于边际贡献的Raiffa解模型,并应用该扩展模型分析了快递企业服务制造业直销物流的合作收益分配问题。结论发现,应用扩展的Raiffa解模型计算快递服务制造业直销物流收益分配更加符合现实,且更具有操作性。基于行业调研数据,文章应用算例对该模型进行了验证。

It is an important content for China express companies to serve the manufacturing logistics to expand high value-added business growth and achieve high-quality development.This article has proposed a Z-curve based on marginal contribution and market position factors of the express enterprises.Meanwhile,the traditional Raiffa solution model based on marginal contribution is extended by using Z-factor based on market position,and the revenue distribution of express service is analyzed employing this according model.The conclusions reveal that,it is more realistic and operational to apply the extended Raiffa solution model in the revenue distribution for the business of express companies serving manufacturing enterprises.In addition,the application of the model is verified by a numerical example based on the relevant industrial survey data.