“清新福建”背景下石狮市滨海休闲旅游业发展路径研究

Research on the Development Path of Shishi City Coastal Leisure Tourism under the Background of"Fresh Fujian"

在十八大建设“美丽中国”和福建“清新福建”的旅游品牌双驱动下,探讨石狮市滨海休闲旅游业的发展路径。从“清新福建”旅游品牌建设及内涵提升过程、石狮市滨海休闲旅游资源概况和开发利用现状、“清新福建”背景下石狮市滨海休闲旅游开发利用存在的问题等方面进行了全面的分析,梳理了石狮市滨海休闲旅游产品体系,构建了石狮市滨海休闲旅游业发展的基础、核心和提升路径,以实现石狮市滨海休闲旅游业的升级目标。

Under the dual drive of the tourism brands of"beautiful China"and"fresh Fujian"in the 18th National Congress of the CPC,this paper discusses the development path of coastal leisure tourism resources in Shishi City.This paper makes a comprehensive analysis from the aspects of brand building and connotation promotion process of"fresh Fujian"tourism,the general situation and development status of coastal leisure tourism resources in Shishi City,and the problems existing in coastal leisure tourism in Shishi City,etc..This paper sorts out the product system of coastal leisure tourism in Shishi City,and constructs the foundation,core and promotion path for the development of coastal leisure tourism in Shishi City,so as to realize the upgrading goal of coastal leisure tourism in Shishi City.